About Joakim

Founder at Scratx – a platform that helps D2C, Ecommerce, Retail and Digital businesses to master their transaction data and finance automation.

Father of two, husband of one, based in Stockholm. Interested in no-code automation, incentives, decentralisation, meditation and unfortunately golf.


I’ve worked with:

Commercial growth and scaling commercial teams; global expansion for merchants; monetisation for startups; customer experience; conversion optimisation; payments for marketplaces; embedded payments and finance for platforms; and shopper (payment) experiences powered by data.

5+ years of leadership, building a team from 0 to 35+, leading both IC’s and People Managers.

7+ years in Payments (Adyen) working with the largest retailers and digital companies in the world, as well as startups and technology companies.

10+ years of Commercial Account Management and Customer Experience.

Find my full resume on LinkedIn.